Before trying the exam, candidates for the Salesforce Certified Marketing Cloud Account Engagement Consultant certification exam should be able to design and implement solutions that use the Marketing Cloud Account Engagement’s automation capabilities to meet customers’ business requirements and long-term engagement goals.
The associated credential is designed for candidates demonstrating knowledge and skills in designing, building, and implementing marketing workflows through the Account Engagement platform. It is a highly recognized credential that can benefit the candidate and the company for which he or she works.
Candidates can use impressive means to prepare for their exams. For instance, they can join the Trailblazer community, where their questions can be answered, problems stated, ideas discussed, and tips given by peers. Salesforce also offers an excellent study guide that walks candidates through the intricate details of the exam, leaving no stone unturned until they know what to expect, how much time to allocate to each question, and the types of questions that will be asked on the test. They offer learning modules, videos, and online or in-person instructor-led classes that help the candidate progress step-by-step toward successful exam completion.
Trailhead Academy offers a course designed specifically for this particular certification. It was created for experienced marketers developing data-driven solutions that use Marketing Cloud. Candidates who elect to pursue their certification should possess working knowledge of Marketing Cloud Engagement components and tools and demonstrate a solid understanding of basic Marketing Cloud concepts, including data extension configuration, email distribution, and customer journey creation.
By the time the class is created, candidates will understand how to create interactive Marketing Cloud emails and landing pages, and how to configure various AMPscript functions. They will know how to engage with customer relationship management, contact, and sales teams using MCC and be able to navigate the basic Marketing Cloud using Structured Query Language. They will also be able to review marketing analytics using MCI reports, dashboards, and many other pertinent things.
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