To succeed against the competition, companies must have qualified marketing professionals who have demonstrated their understanding of the constantly changing digital landscape. Employees who have successfully passed the Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification demonstrate that they have a thorough understanding of Dynamics 365 Marketing, including concepts relating to Customer Insights and other marketing features.
Exam Overview
This exam is an intermediate level exam that covers Dynamics 365 knowledge. The exam is typically taken by individuals seeking the role of functional consultant. The renewal process is every 12 months. You will have up to 100 minutes to complete the exam.
You may take the exam in Chinese (Simplified), Japanese, Portuguese, Spanish, French, German, or English.
Topics Covered on the Exam
Candidates taking the exam must thoroughly understand each of the following concepts:
To succeed on the exam, you must have a thorough understanding of industry terminology and best practices.
Technical Skill
Candidates must thoroughly understand all aspects of Dynamics 365. This includes Dynamics 365 Customer Insights – Data, Dynamics 365 Customer Voice, and Dynamics 365 Sales.
While the focus of this exam is on Dynamics 365, it is not the only technical skill that the candidate must understand. Candidates will also be tested on their understanding of Microsoft Power Platform Teams.
Conclusion
The Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate proves a marketing professional’s understanding of both customer interactions and technical skills. As companies continue to rely upon the digital landscape to seek out new customers, employers will look to individuals with this certification to lead the company’s marketing efforts.
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