The Adobe Real-Time CDP Customer Platform allows companies to design customized marketing experiences for their customer demographic. This targeted approach can drastically improve business growth and profit. Professionals who take the AD0-E602 exam to earn the Adobe Real-Time CDP Business Practitioner Professional certification are equipped to effectively manage customer data in order to design marketing campaigns that benefit both the customer and the employer’s bottom line.
Intended professionals
The AD0-E602 exam is intended for professionals with a year or less of experience. This level of experience is typically found in candidates who hold the job titles of solutions consultant, data analyst, marketing manager, business analyst, CDP consultant, or campaign marketing analyst.
Candidates should have at least six months of experience creating audiences using CDP and a thorough understanding of data flows, including ID types, data models, and ID syncs. Familiarity with digital marketing stacks is also expected.
Exam Objectives
The two largest parts of the exam will cover business analysis and segments and activation. These two sections will make up 62% of the exam and will touch on identifying use cases and their relation to KPIs, performing data analysis on customer segments in platform, configuring new destinations, and applying concepts to target identities in destination.
The remainder of the exam will cover schemas, profiles, privacy and governance. In these sections, candidates will be tested on their knowledge of:
Conclusion
The AD0-E602 Adobe Real-Time CDP Business Practitioner Professional certification exam allows employees to demonstrate their ability to use customer data in a targeted marketing approach. This respected credential enhances career opportunities and allows employers to hire professionals who will improve the company’s chances in the digital landscape.
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