This exam requires one to three years experience working in a route of delivery environment such as developing email, direct mail, mobile apps and various social media. Being familiar with marketing campaign tactics including multi-touch, life cycle and reactivation in addition to comprehending marketing metrics; ROI, click through rates and conversion techniques. For this test you will need to score thirty out of fifty questions correctly. You will have over an hour and half to take and finish the exam, a total of one hundred minutes. This exam is proctored and you will need access to a camera while taking the exam.
This exam is targeted to the following professional personnel:
It would benefit you to have: Field training and knowledge working with Adobe Campaign Standard with regular recurrence and an ability to process data files. You must have a working knowledge regarding the ideas of relational databases, triggers, APIsand technical workflows. This position requires knowing how to build marketing workflows and work with the underlying data so you can launch marketing workflows. You will need experience in configuring reports and have an understanding of campaign delivery set up and approvals.
Exam objectives and inclusion:
This section provides information on the exam content.
Section 1: Delivery management (25%) Here you will apply best practices in setting up and deploying a delivery, determine the correct delivery configuration, apply e-mail designer which is best suited to the appropriate structure.
Section 2: Campaign management (25%) This is where you will apply configurations to carry out productive workflows and apply best practices in planning, outlining and modifying a campaign.
Section 3: Requirements analysis (10%) You must design an original workflow, based on specific business or campaign requirements as needed and you will need to interpret a company’s needs.
Section 4: Reporting (15%) Using customer requirements, you will determine the appropriate report to generate, customize a unique report and report data.
Section 5: Troubleshooting (10%) You will monitor and identify errors and analyze results
Section 6: Data management and administration (15%)
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