This exam requires three to five years experience designing Adobe Analytics architecture, data layer specifications and tag management, in addition to a basic understanding of JavaScript code. You should have at least two years experience with defining, implementing quantifying and reporting on KPIs for analytics in a data-driven atmosphere. It would ideal if you also had three to four years of experience while working in a digital marketing department or other large execution of this job.
The Analytics Architect is responsible to translate business demands into technical specs then designing data architecture to map demands into eVars, props, events while understanding the interdependency between e-commerce systems, platforms and the digital marketing environment.
You will also be responsible to translate business needs into tracking specifications using Adobe Analytics variables and you must be familiar with Web Analytics Applications while using Adobe Experience Cloud and Tag Management Systems. You will know CMS and use Browser developer tools as required in each task. You must have optimization tools used to your discretion. You will apply usage to audit sites and use code editors. You are going to inquire into a client’s needs while building their business requirements.
When you are given a scenario from your employer, you must be able to recommend the best ways to collect data required to complete the task and implement the data you collected. A good grape of technical terminology is required as you will be writing and or translating the lingo of specifications for the other personnel related to the task you are working on, likely in a team environment.
Taking this exam allows you to propel your career into a rapid course of success while achieving useful knowledge along the way. This will make you a valuable asset to a company no matter the size. You will become more marketable and can be choosy about the company you work for, communing the higher salary which this job description can give you.
When you take this exam, you will have access to your score by signing into your account and checking on the status. If you fail the exam, not to worry as you are able to retake the exam within twenty-four (24) hours after the first exam. If you fail any subsequent exams, you must wait a couple weeks before you are eligible to retake it. This gives you plenty of time to study with the study guides or other pre-testing materials we offer.
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